This competency track is designed to address the issues faced by senior managers responsible for the general management of a service business. Topics addressed in this track could include aligning organizational structure with service strategy, aligning service strategy with product strategy, operating models to manage a service business, strategies for increasing the target addressable market, strategies for funding R&D;initiatives, etc.

This competency track is designed to address the issues faced by service professionals responsible for the operational infrastructure and processes supporting the service business. This includes service finance and legal staff. Topics addressed in this track could include tracking effectiveness and financial performance with operating metrics, measuring sales and delivery resource productivity, global resource management, etc.

This competency track is designed to address the issues faced by service professionals directly responsible for delivering service offerings to the customer. Topics addressed in this track could include staffing models, resource development management, project management tactics, service delivery optimization initiatives, quality management, customer satisfaction, etc.

This competency track is designed to address the issues faced by marketing staff chartered to market the service portfolio. Topics addressed in this track could include demand generation, value proposition, market analysis, offering development, etc.

This competency track is designed to address the issues faced by service professionals responsible for developing service delivery methodologies. Topics addressed in this track could include innovation models, service offer engineering/development, funding models, testing and deployment strategies, managing the change and field adoption processes, etc.

This competency track is designed to address the issues faced by service professionals responsible for identifying, evaluating, and enabling service delivery partners. Topics addressed in this track could include partnering strategies, certification programs, partner evaluation processes, etc.

This competency track is designed to address the issues faced by product managers as they work to effectively interface with the service organization. Topics addressed in this track could include development models, product lifecycle management models, metrics, accountability models, etc. that drive the linkages and behaviors required to enable a fully aligned relationship between services and product development.

This competency track is designed for members to co-present with their industry solution providers to show how they have successfully partnered using innovative technologies to solve real-world service problems.