Important On-demand Webcasts: Defending Support
and Maintenance Prices

In conjunction with Kotler Marketing Group, the SSPA has developed these special webcast events to help you understand the emerging trends that threaten to reduce services revenue growth, margins and company EPS. The research provides effective strategies for defending your prices for maintenance, service and support contracts.

Key focus areas:

• The Trends and the Exposure
• Critical Success Factors
• Best Practices & Practical Steps
• Quantifying the ROI of Service and Support

The following on-demand webcasts are presented to members only at no cost:

Executive Overview: This 56-minute presentation is designed for non-service executives (CFOs, Marketing & Sales Executives) and sales personnel with responsibility for maintenance and support contract sales and renewals.

Comprehensive Review: This 108-minute “deep dive” is designed for service & support management and staff who need to understand this issue in detail.

SSPA encourages you to circulate this invitation to appropriate members within your company to maximize the benefit and knowledge around this important topic.