Sony Electronics Becomes Newest Member of SSPA Consumer Electronics Group

CE Industry Elite Band Together to Drive Customer Services Agenda

SAN DIEGO , Calif. , June 06, 2006 –The Service & Support Professionals Association (SSPA), the largest and most influential association for technology services and support professionals, today announced that Sony Electronics is the latest addition to the SSPA Consumer Electronics (CE) group.  Sony joins Motorola, Nokia, HP Consumer and other top-tier CE service and support organizations that are working together with SSPA to establish standards for performance and best practices.

“This is a significant time in our industry’s history and we feel very strongly that our participation in the SSPA CE group will provide access to open discussion and evaluation of innovative service approaches that best leverage, scale and support consumer end-users through the web, in-home, and other support areas -- all in an effort to better service our customers and make their Sony experience a great one,” said Dan Wiersma, Senior Vice President, Service Platform for Sony Electronics.-

“With the membership of global industry leaders such as Sony, the SSPA will continue to expand our role as a trusted source of insight and thought leadership, which translates to real-world solutions that can positively impact the CE customer service and support experience,” explained Bill Rose, SSPA founder and executive director.   

For further information about Sony Electronics, members of the news media are invited to visit Sony Electronics' news and information web site at www.sony.com/news .