Customer Satisfaction – Is It Enough?
by John Dunleavy, Customer Support Manager- McKesson Corporation

In this seminar John will explore the idea that customer satisfaction is not a differentiation; it is a given for any company that wishes to remain in business. The session will present new ideas about successful organizations and how they have recognized the fact that we are moving from a service economy to an experience economy where providing service is the norm but how you do it becomes the important factor.