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Industry Articles
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Is Your Copy Upside Down?
by Karon Thackston
As a professional copywriter, I’ve seen my share of copywriting
mistakes. One that seems to be particularly common is writing copy
that’s “upside down.” When you do this – when
you don’t relay your message in the correct order – you
lose your audience’s attention, and the sale!
Full
Article
Problem-Solving Success Tip
by Jeanne Sawyer, Ph.D. Measure
the right things. It’s not enough just to measure—you
have to measure the right things. A
common measurement trap is to measure something because it’s
“interesting.” If knowing a measurement won’t change
anything (e.g., help you make a decision, verify an assumption or
prove the problem is solved), then don’t waste your time measuring
it.
Full
Article
Call For Authors
by Ron Johnson Are
you an actual or aspiring author? Do you have knowledge, ideas and
experiences you can be sharing with other service and support professionals?
With the SSPA News approaching 22,000 subscribers and the many people
visiting theSSPA.com web site each day, your efforts will be well-read
and well-rewarded.
Full
Article
The ‘Final Mile’ in Customer
Service
by John Chmaj, Director Target Marketing Management-
Kanisa
Through the last decade, telecommunications companies invested many
billions of dollars in infrastructure to bring high capacity bandwidth
to neighborhoods all over America. But they have been foiled in delivering
this capacity to each customer's house by what they call the "final
mile" problem: it's hard and expensive to finish the job.
Full
Article
Tough Times Call For Tough Tactics
by Radha Basu, Chief Technology Officer/Chairman- SupportSoft,
Inc. There’s only one certainty in today’s
shaky business environment – there are no certainties. This
is not the time to be a wimp or a wallflower, rather this is the time
to be a risk-taker. However, it’s crucial that the risks taken
are both thorough and calculated.
Full
Article
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