Managed Services for Real-Time
Communications
by Ron Nicholson The move to voice over IP (VoIP)
and real-time communications is on the rise as companies realize
the financial and productivity benefits of consolidating voice and
data applications onto the same network. But the use of VoIP networking
technology comes with its own set of technical hurdles and managing
it requires a certain level of expertise and the right monitoring
tools to ensure consistent high quality.
Unfortunately, traditional enterprise network management systems
and tools are not designed to monitor specific factors that affect
voice quality, which makes them insufficient for monitoring and
managing today’s VoIP network for a growing number of companies,
the most logical choice for monitoring and managing a VoIP network
is to employ a managed service provider.
Traditional SNMP-based monitoring systems often only look at whether
a communications device is up or down at a given time. To ensure
high-quality VoIP service, a monitoring tool must collect specific
types of performance data over a period of time. A company’s
entire network could be up and running, but there might still be
diminished voice quality that wouldn’t be detected by an SNMP-based
system.
Managing a VoIP network requires looking at those indicators that
tell us specifically what’s happening with the quality of
voice communications. These include factors such as latency and
jitter, which are reliable measures of voice quality. How low is
the jitter and how low is the latency? Network and communications
managers need a way to look at the network to get accurate performance
measures and statistics.
There are a number of methods managed service providers use to
measure, monitor and manage a VoIP network. While none of these
is perfect from a technology perspective, network service providers
have been able to greatly improve their ability to, for example,
send an alarm when the voice quality dips below a certain level.
And service providers have learned to be more proactive—rather
than reactive—in the management of voice quality levels.
At the most basic level, a key function of managed service providers
is to look at the voice devices to determine whether they are operating
correctly. Managed service providers must also collect call data
records to analyze the true performance of the device on the VoIP
network. Service providers want to gather any performance statistics
from the equipment itself.
Another function of the managed service provider is to obtain a
per session or per call measure of latency and jitter, and trigger
an alarm if these indicators go above certain thresholds. To accomplish
this, providers place probes, or IP mediation tools, on the customer’s
network—or on the provider’s own network in outsourcing
cases—that sits and listens to session initiation and call-signaling
traffic. Those packets contain measurements of the quality of the
call. Network providers collect statistics and send alarms when
there is a drop in service. This gives providers the ability to
know on a call-by-call basis how well the voice network is performing.
A third function is to monitor how network gateways are performing.
To do this, providers use a device that collects IP packets and
turns them back into a stream to send voice out over the public
telephone systems.
With these three elements—measuring the devices, the VoIP
network and the network gateways—enterprises enjoy a complete
end-to-end monitoring package to measure voice quality and availability.
The managed service provider receives an alarm when service quality
drops or any piece of the system fails.
A fourth element is the integration of VoIP monitoring with the
monitoring of traditional time-division multiplexing (TDM) communications.
A lot of companies now have mixed communications systems that include
a TDM switch as well as IP support. Even though TDM voice communications
has been rock solid over the years, it’s important to be able
to provide a full package of support.
The benefits of the managed services model for monitoring VoIP
networks are clear. It truly provides end-to-end maintenance of
these critical networks. In contrast with using any one particular
network management system to measure certain aspects of performance,
managed services measures all aspects of a VoIP network.
There are many products in the marketplace that monitor bits and
pieces of the networks, but none provides companies with a complete
picture. Some packages generate synthetic voice traffic and measure
performance over a network. These are useful, but they are limited
by the number of nodes supported. They are not measuring performance
from every IP phone to every other point on the network.
Other tools are vendor-specific systems that only support SNMP
or traditional monitoring products that are built into the equipment.
These can lead to issues with polling intervals, where a particular
IP phone has to collect a lot of data. That puts a load on phones,
which are not powerful devices. There is also the potential for
gathering duplicate data.
Then there are cost issues. These tools can be costly to purchase,
install, maintain, and if necessary, replace. With managed services,
on the other hand, the cost of network monitoring is spread among
multiple customers.
The economies vary depending on the size of the network and types
of service, but for many companies the chances are good that hiring
outside expertise to monitor a VoIP network is more efficient than
using internal precious resources from a cost standpoint.
Managed service providers should be able to offer their clients
a mechanism for calculating both the total costs and the return
on investment for these services. Undoubtedly managed services will
be quite expensive for some companies, and senior managers want
to know what the organization is getting for its money in these
times of tight spending. These tools help companies quantify the
value, whether it be in the form of ultimate cost savings, improved
efficiencies, or increased business related to improved voice service.
Naturally there might be questions about network security. Anytime
a company lets an external organization access its internal network
there is a security risk. But this is minimized because managed
service providers have the bulk of their monitoring gear inside
a client’s firewall. Also, there are strict security regulations
and standards, and prospective customers should make sure an outsourcing
partner is meeting these.
When selecting a managed services provider for VoIP, companies
should consider the provider’s experience in managing real-time
voice communications networks and infrastructure to support it.
The IP world is still relatively new to many companies and involves
more complexity than traditional communication networks. Many have
never dealt with some of the problems that might arise.
Companies would be wise to focus on their core competencies and
allow service providers with VoIP expertise to handle network problems.
If you produce bread, you want to focus on producing the best bread
you can, not be bothered with keeping a VoIP network running.
In a business environment in which customers will not stand for
less than perfect uptime and performance, it’s critical to
keep a well-maintained and operated VoIP network.
About the author
Ron Nicholson is Vice President of Lifecycle and Managed Services
at the Enterprise Networks division of Siemens ICN.
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