Want To Expand
Your Business? Try Walking Barefoot in the Grass!
by Diane Hughes I hear it all the time. "I
want to expand my business, but I don't know how." Many online
small business owners have this challenge. In all actuality, it's
not a business problem; rather a creativity problem.
For any given industry, there are dozens of ways to expand, reach
new customers, develop new products, and offer more services. However,
the struggle comes with trying to think of new ideas. "Where
do I expand to?" "How do I reach new customers?"
"What products or services should I add?" These are all
questions that can seem overwhelming to someone stuck sitting in
front of a computer all day.
One way to open your mind to new possibilities is to get creative.
When your creative juices start flowing, all sorts of ideas pop
into your mind. Some may seem silly or inconceivable, but others
will cause you to have "light bulb moments" where you're
amazed that you didn't think of the idea before.
To break the monotony and open the floodgate of creativity, try
doing some of the following. They are all "kid-like" activities
designed to eliminate the humdrum business thinking you've become
accustomed to and free your mind to unlimited possibilities.
1. Walk barefoot in the grass. When was the last time you took
your shoes off and strolled around your yard? While you're walking,
notice the birds in the trees, the crickets beneath your feet, and
the shapes of the clouds overhead. Take time to just relax and dream
again.
2. Buy a set of building blocks. Or you can borrow some from your
children! Use your imagination to construct anything you want. Be
unique. Think like a kid and create a true masterpiece.
3. Forget about being wrong. Kids never care if they're wrong.
If you tell them they can't do something, they simply say, "Oh
yes I can!" Rather than looking at new business ideas from
a "it'll probably fail" point-of-view, take the "oh
yes I can" stance.
4. Rearrange your office or workspace. Sometimes just the slightest
change in your routine can spark creativity. Change the placement
of your desk, add some plants, hang an overhead light, or alter
some other aspect of your workspace.
When you take the time to nurture your creativity, it will pay
off in ways you never imagined. And isn't that the point? Learn
to imagine the unimaginable and make your business soar!
Diane Hughes is an accomplished Internet entrepreneur and editor
of the popular ProBizTips Newsletter. Subscribe to her newsletter
for more tips, tricks, and secrets of the trade -- plus get HUNDREDS
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