The Next Generation Customer. The Bar Has Been Raised. Now what do We Do?
by Oscar Alban, Principal, Global Market Consultant - Witness Systems

Today's customers have a greater demand on speed and accuracy. They have a low tolerance for inept service, and feel empowered to question and speak out. The average customer has also become more tech savvy. We have our hands full just trying to keep up with our customers! How do we respond to this changing profile? This session presents changing customer dynamics and offers specific strategies you can use to meet and exceed these high customer expectations.