7 Strategies for Profiting From Customer Data
by CRM Magazine

Nobody knows more about your customers than the people who speak with them every day, whether taking in praise and orders, or resolving criticism and defects. Thus, call centers are uniquely powerful and deep sources of information about customers--how they behave, what they react to, and what truly matters most in your business relationships. These seven strategies illustrate some of the best ways to apply the information you may already have in your contact center to improve your standing with customers. …read more.