Exceptional Service Spurs Exceptional Sales
by CRM Magazine

A new survey says that cross-selling, if done properly, makes customers more inclined to buy.
by Coreen Bailor

Cross-selling, once considered taboo by consumers, is being reconsidered by companies looking for more selling opportunities. According to a recent survey by The Forum Corporation, the stigma has been removed. Consumers are open to buying more products and services, but only if the customer service representative first resolves the customer's concerns.

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