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Industry Articles
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How Successful Companies Turn Hidden Assets into New Revenue
Streams
by James Wilson When
business owners develop revenue sidelines, they are creating revenue
safety nets. Though they may not know it, they are also creating an
inexpensive means of expanding their businesses. Having alternate
revenue streams can also produce unexpected sales treats, like icing
on a revenue cake.
Full
Article
Focusing on Your Soft Skills Improves Your Bottom Line Success!
by Carole Nicolaides The
rules for succeeding in business are changing daily. Yet people are
still asking for the magic formula that contributes to a successful
organization? Talented, knowledgeable people plus innovative products?
That’s a great start, but something vital is missing from this
equation. More and more corporations around the world recognize that,
in order to gain a competitive advantage, they also need to make sure
their people know how to handle themselves at work and how to relate
with their customers and peers.
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Article
Branding - It's More Than Just Your USP
by Karon Thackston Your
brand is created from every single thing you do within your business.
Your brand is the all-encompassing collection of business principles,
business strategy, sales, customer relations, appearance, attitude,
products, services, advertising, copywriting, Web site design, brochures...
your entire company. In order to create a brand that has "staying
power", it must go several levels deep.
Full
Article
Retention
of Your Staff—Training, Education, Certification
by
Ed Bolka, Vice President of Customer Education and Continuous Support
The Reynolds & Reynolds Company and John Slater, Sr. Account Executive,
DDI, Inc. HR
experts indicate that high turnover rates are one of the most costly
(and de-motivating) areas for a company or department. This session
presents an exemplary program- that really works!
Full
Article
Transitioning
From Computer-Based to Web-Based Testing: Development and Delivery
Issues
by
Mark Muth, Vice President of Client Services and Support - Prometric
The
Information Age has created the need to make more content and opportunities
for learning and measurement available so that people of all ages
can continuously develop as knowledge workers. In evaluating the content
choices available today and in the near future, an analysis of opportunities
and limitations of technology-based learning and measurement solutions
is required.
Full
Article
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