What's the weakest link in your software sales chain?
SoftwareCEO

Have you ever wondered, "Why doesn't my software sell?" Or maybe it was closer to, "Why don't these idiots buy my software?"

Software sales trainer Steve Kraner of Topline Solutions says that if you imagine the sales process as a chain, you can usually narrow your problem down to one of two weak links: It's either the product you're trying to sell, or the way you're trying to sell the product.

full article

Free software industry newsletter