How to...manage customer expectations
Keep an ear to the ground to uncover any promises competitors make that you know are too good to be true
By Jason Compton
CRM Magazine

Making the sale is paramount, but no customer relationship will stand the test of time unless it is built on a sustainable cycle of give-and-take, with clearly defined roles for each party. Surprises and inequities are not the stuff of long-term engagements. Follow these four steps to ensure that your customers know what you will do for them--and what is not a reasonable expectation.

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