11 Ways to Ensure CRM Success

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By Colin Beasty, CRM Magazine

Organizations rarely go it alone when implementing a CRM strategy and its supporting technology. There's so much to consider: business strategies and theories, technology, budgets, change management issues, and more. New CRM initiatives can seem thoroughly daunting, so we interviewed a handful of experts who offer some quick tips for implementation success.

What we found was that no matter the type of company, good CRM practices are often applicable to companies in many industries. One shared tenet, our experts suggest, is customer centricity. "Companies must instill a customer-centric sense throughout the entire organization to find success with a CRM practice," says John Freeland, then global managing partner of Accenture's CRM Services (now president of worldwide operations at Salesforce.com). This means, essentially, that companies must not only focus on cutting costs and improving productivity, they must also enhance experiences across all customer touch points.

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