2007 Service and Support Technology Trends
By John Ragsdale, VP of Research, SSPA
Whether you are embarking on a project to evaluate and select technology, curious what options may be available to address a new business problem, or wondering if there is a better alternative for one of your existing systems, it is important for customer service professionals to stay current on the technology trends impacting our industry. In this article—the SSPA News “Members’ Choice” topic for January—John Ragsdale predicts the 3 biggest trends for service and support technology and vendors in 2007.
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Managing Metrics to Delight
Your Customers
By Marlene Bessette, Vice President, Strategy and Customer Loyalty, Xerox Corporation
In this article for the SSPA News, Xerox’s Marlene Bessette explains why managing the right metrics is essential to drive customer loyalty and ensure revenue growth. Which metrics are most closely associated to the customer’s tendency to recommend and repurchase from your company? How do you assemble these metrics into an overall “customer experience dashboard” that’s integrated into your executive management process? This article answers these questions and more.
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Rise of the Personal Tech Consultant
HP’s Bold Move Toward Value-Added Support
By Janice Liu, Manager, Consumer Services, Hewlett-Packard
HP has successfully increased its consumer services revenue by more than 20 percent over the last year by bringing a new category of consumer services to market. They accomplished this by stretching beyond the traditional product service plans into a new category of personalized and preventative programs which are expected to become the largest revenue stream within HP consumer services. In this article for the SSPA News, learn how HP recognized the opportunity and put the right systems in place to take advantage of this new trend.
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From Technical Expert to Trusted Advisor
By Jim Alexander, Partner, Alexander Consulting
For organizations offering complex services and solutions, no one has more impact on getting and keeping customers than the technical expert. Yet, although their specialized knowledge is highly prized, their potential value both to their customers and to their organization is often unrealized. In this article for the SSPA News, Dr. Alexander explains how your company can transform these experts into true trusted advisors by changing their mindset, expanding their role, and building their skills.
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20 Offshoring Predictions for 2007
By S. Sadagopan, Head of Consulting and eBusiness for Satyam
Offshore players headquartered in India are making a significant and irreversible impact on the entire IT services landscape. A look at the revenue ranking of the top 15 or 20 IT service providers show that the list is still dominated by the largest and most established global companies. In this interesting phase of evolution and maturity of the offshore industry, a look at what might happen in the coming year a very interesting effort.
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My Technical Support Staff Keep Transferring…and it’s Great!
By Allison Babb, Senior Manager, Engineering Development Group, The MathWorks Inc.
There are few things more frustrating for technical support managers than seeing their staff disappear into other departments in the company. Typically, the hiring managers in external departments are the enemy from whom you must shield your staff—especially your stars. In this SSPA News article, Allison Babb, a Senior Manager for MathWork’s Technical Support organization, explains why you should embrace the adage “if you love someone, set them free” and how this business model is put to work at The MathWorks.
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Best Practices for Selling Service Contracts through Channel Partners
By Chip Overstreet, CEO, Encover
Increasingly, IT hardware and software manufacturers are becoming more reliant on their channel partners, and channel partners are becoming more reliant on services. Gartner estimates that by 2009, over 70% of all IT hardware, software and services will be sold through indirect channels. VARBusiness estimates that over 60% of all profits for channel partners came from services. This article breaks down the most important factors that can impact the sale of service contracts through the channel.
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