Your Success Depends on Innovation:
How to Create and Get the Most Value out of a "Strategic Partnership"

**Live Event Takes Place Thursday November 20th at 9:30am PST / 12:30pm EST**

> Reserve Your Seat with One Step Registration

For technology companies, being able to focus on innovation is one of the keys to success. Support industry leaders can visualize the benefits of transforming typical “outsourcing” activities into cooperative support agreements: the new arrangement suggests the very real possibility for vendors and customers to create value-added strategic partnerships, versus just “passing the buck” down the support accountability chain. Forget the “us” vs. “them” mentality and learn how a partnership of this sort can ensure that you can focus on your core competency.

In this 60-minute, live SSPA webcast we’ll show you how support partnerships can become keys to success for technology companies. SSPA VP of technology research John Ragsdale will discuss innovation trends in this segment of the market, unveil the challenges and best practices of product support and review key details of the outsourcing option—from the types of technical support to outsource to what innovations and trends to keep a close eye on.

John Laino, Director of Enterprise Support Planning for venerable SSPA member NetApp, will discuss important differences between cooperative support agreements versus outsourced vendors, and present a brief case study on their partnership with Convergys.

Lastly, Mike Serpan, Vice President of Technology Program Management at Convergys will present examples of best practices working with technology companies, and specifically, how cooperative support agreements should be viewed as a decisive, strategic advantage.

Join us for this live event and learn:

• Which trends and innovations you should be watching
• The difference between cooperative support agreements versus outsourced vendor relationships
• Best practices for product, technical and customer support

> Register here to reserve your seat!

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