The Second Coming of Email for Customer Service

**On-demand 30-minute Event Available for Immediate Viewing **

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It’s time for a fresh look at your email support strategy. While email never replaced phone support as predicted in the 1990’s, it is firmly established as a customer service channel and email support volumes continue to grow. When used properly, it can significantly improve your organization’s customer support department and reduce your costs per transaction.

This on-demand session will discuss the three essential elements of successful email support and how to leverage your Email Response Management System (ERMS) to boost effectiveness, raise service levels, improve efficiency, and reduce costs.

Presenters: SSPA’s John Ragsdale will moderate this discussion in which Esteban Kolsky, vice president of service strategies for eVergance (who also focused on email support technologies and best practices for seven years while at Gartner) and Kate Leggett, KANA’s director of product marketing for email, will examine how email can help you create a more efficient customer support center.

This webcast will help you:

• Understand the evolution of email support
• Effectively use email as a support channel in your customer service strategy
• Decide which transactions are appropriate for email in a multi-channel support system

> Register now for this 30-minute online event