Join the Conversation:
How to Integrate the Social Web into Customer Service & Support

> Live TSIA Webcast Thursday December 3rd at 9am PT / 12pm ET: Add to Your Calendar!

Each day, millions of people use social communities like Twitter and Facebook to share information about the companies, products, and services they are passionate about. Although “passionate” can either be an indication of extreme customer satisfaction or disappointment, one thing is certain—with or without you, your customers are sharing vital information on the social web.

If the last two decades have been about “efficiency-only” strategies owned by the company, today the balance of power has shifted to customers. But where is your company in this picture? Companies are finding themselves locked out of these conversations, unable to leverage the expertise of the social web and losing touch with what really matters to their customers.

In this interactive 60-minute TSIA webcast sponsored by Salesforce.com, we’ll show you:

• How leading companies are using social media to engage their customers
• preliminary results of the first ever TSIA social media survey
• How companies are seamlessly connecting their service applications to web communities
• How you can monitor what customers are saying, find customers who need help, let customers create cases, and enable your agents to respond in real time within your service application

Presenters include:

• John Ragsdale – VP, Technology Services Research, TSIA
• Kyle Christensen – Director, Product Marketing, Salesforce.com

Distributed by TSIA
17065 Camino San Bernardo, Suite 200, San Diego, CA 92127